Today’s the Day to Act

Jean Danielson

Jean Danielson

One of the astounding aspects of the green and sustainability communities is the depth and breadth of its diversity. It’s also one of those things that can make it difficult to jump in, to find something to do and feel that you have made a difference.

About two years ago I was speaking with a certified life coach (not for me, really) and we were talking about why people who had the intentions to act in certain ways, say get up a half hour earlier, eat healthier, or act on creative urges, did not.

That there existed a disconnect between desire and action.

She said one of the first things that needed to be done was to structure one’s environment in such a way that supported the completion of these acts. Have the paints purchased and ready, carry the workout clothes in your car, put the alarm clock on the other side of the room and make it really loud so you have to get up to shut it off. And then look—you’re up. Might as well make that coffee and go downstairs to finish that pen and ink drawing.

So, what can you do? Don’t throw away the plastic cup from the convenience store and toss it in the recycle bin—keep a bag handy for this or don’t be afraid to put the recyclables in your car’s trunk. Start researching what a backyard garden would entail and when to start it next spring. How much would payments on a hybrid car be instead of payments on the ’04 Jeep your friends told you not to buy (even though during beach time you are very popular).

And then do it.

Surround yourself with the options and the ability to act on those options. Each act makes a difference.


– Jean Danielson is director of operations for Indigo Dawn. She appreciates it when black olives are refrigerated before they are placed in salads.


  1. It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks.

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